Building off a previous campaign that cast the flu as the "Wolf in Sheep's Clothing," we leaned into audience insights around their love of movies and the fall thriller and horror season. We produced a spoof horror trailer that reframed the flu as the season's ultimate villain, driving awareness of just how serious it can be and urging at-risk older adults to get vaccinated. Ice-T brought "The Wolf" to life as our narrator, giving the campaign the cinematic edge it needed to cut through.

CGD: Erin Loonan
ACD: Liz Grant
Senior AD: Lindsay Miller
Senior Copywriter: Patrick Linehan
Executive Producer: Jennifer Zarrillo
Director: Zack Resnicoff