Genentech Hidden GeMS
When people think about MS, they often have a specific image in their heads; a person living with extremely limited mobility or a rapidly degenerative disease. We wanted to challenge that stereotype and show the invisible reality of those living with MS, and how those living with it can not only survive but thrive.
We worked with three talented and unique individuals living with MS—an aerial artist, a professional drummer (and dad to @DougthePug), and a mom with millions of online followers. We documented how they adapted their routines to keep doing what they love, creating three inspiring stories that challenge the stigma around MS and highlight the importance of advocating for your health.
CD: KG Gaerlan
ACD: Lindsay Miller
Copywriter: Morgan Biles
Cecelia
Rob
Demi